Future belongs to the fastest


Potential of technology, information and people

Using CRM-technologies should have a positive effect on the organization: provide maximum assistance in solving tasks of customer relations management, facilitate efficient conduct of operating activity and uncover the organization’s potential. And yet, achieving an optimal use of the CRM-system is not an easy job.

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SMS-based dialogue communications have a number of advantages versus other dialogue applications: no mobile apps must be downloaded, ensurance of almost 100% respondent outreach, and simple and clear mechanics, integration and instant response recording, instant trigger of response procedures, low cost.

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Collecting customer information and increasing a subscriber base are fundamental processes without which efficient customer communications development is impossible. A competent management of information flows in the CRM-system requires integrated approach.

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One of the key business efficiency indicators is customer loyalty. CSI (Customer Satisfaction Index) — shows how satisfied the customer is with different factors; NPS (Net Promoter Score) — shows how committed the customer is to a merchandise or organization.

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A communication strategy for service SMS and E-mail messages is the cornerstone of hitting the target KPIs of loyalty programs, e-commerce, maintenance, HR management and many other areas. Our experts leverage the best practice of using cross-channel communications in various sectors.

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Analyst and seminars

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Training “12 ways to increase efficiency of SMS-campaigns”

Training “Efficiency assessment of SMS-campaigns: from costs to ROI”

Training “Details rule the world: organization of SMS-distribution from A to Z”

Training “Generation and updating of subscribers’ data base is the basis of SMS-marketing”

Training “Copyrighting in SMS-marketing: how to right bright, succinct and efficient text for SMS”

Training “Communication provider consents control. Practice and real examples!”

Leadership through communication

BNS Group

The group of companies BNS has been operating on the retail market since 1997 and develops in Russia such brands as Calvin Klein Jeans, Calvin Klein Underwear, MEXX, Michael Kors, Paper Shop, SIA, Topshop, Topman, etc. Due to the possessing exclusive rights for well-known brands, the company could gain the reputation of a progressive player in the fashion-retail market in Russia.

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They work with us

Network in the field of marketing communications professionals

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CRM World Club