SMS-based dialogue communications have a number of advantages versus other dialogue applications: no mobile apps must be downloaded, ensurance of almost 100% respondent outreach, and simple and clear mechanics, integration and instant response recording, instant trigger of response procedures, low cost.

Collecting customer information and increasing a subscriber base are fundamental processes without which efficient customer communications development is impossible. A competent management of information flows in the CRM-system requires integrated approach.

One of the key business efficiency indicators is customer loyalty. CSI (Customer Satisfaction Index) — shows how satisfied the customer is with different factors; NPS (Net Promoter Score) — shows how committed the customer is to a merchandise or organization.

A communication strategy for service SMS and E-mail messages is the cornerstone of hitting the target KPIs of loyalty programs, e-commerce, maintenance, HR management and many other areas. Our experts leverage the best practice of using cross-channel communications in various sectors.